Looks like Animation is infiltrating into more advertising than before
From the look of things; animation, motion graphics and the likes are penetrating the advertising world at a much greater speed than expected. From my perspective its all due to the newness and freshness of ideas that come with it. It beats logic to see ”old-age” designers trying to fight the new trend. I think they have fear of being rendered redundant and thus the only salvage is to fight it to at least have a good retirement package………………but ooops Pa it wont work as change is inevitable.